General Social Media duties will include:
Deliver the social media strategy and vision across brand and acquisition marketing campaigns, content marketing,
product integration, technology and manage internal reporting for social media activity.
Provide strategic and day to day support to the Head of Social and the Social media team
Partake in activities to keep the social media department efficient and a well-oiled department, ie covering aspects of
social media not defined within the JD
Act as a social media thought leader within the organisation, providing brand, customer service and digital marketing
teams with social media assistance when required
Promote/ present social media principles and ideas to better efforts within the organisation
Oversee and monitor brand activity on social
Contribute and at times lead the internal company social media learning, via training programmes, workshops, writing
newsletters/ blog, etc
Manage the creation (ideation, copy writing, proofing of content plans across all Lebara Social media channels
Ensure appropriate voice and tone and Lebara values are represented in communication and interaction with
customers via all channels and that communities are actively managed through increased interaction with customers
As the Social Media campaign lead, you’ll be in charge of overseeing the delivery of SM campaigns from ideation through to
implementation and evaluation, specifically you will:
Own, manage and improve the Social media campaign process within Lebara, which includes;
Scope and write briefs for campaign activity, coordinating with various internal teams. Campaigns can range from
promotion of new products, paid amplification of content, influencer strategies.
Work with external agencies to come up with creative/editorial and content themes
Plan, deliver and evaluate all parts of the campaign
Supply daily reporting/ analysis of campaigns using social media monitoring tools – negative/positive split, topic cloud,
highlighting social mentions, etc, using social media monitoring tools.
Engage in social media marketing; Work with external agencies to come up with paid marketing strategies via social to
support campaigns and social media practises in general.
Develop and be the lead for the following projects
Proven experience with Social Media, preferably from an agency background
Proven track record in managing social media channels
For more details contact : Radhika - 8825552203